Reimagining
Fan Engagement and Experiences
Innovation plays an increasingly important role in sport participation. In this theme, we share research insights around different types of innovations (from digital to social innovations) that, one the one hand, support elite athletes to increase their performance and, on the other hand, motivates others to increase their social or leisure participation of sport and physical activity.
Key Insights
- Sports forms a field of supply and demand. It is a commodity which has been developing over time and as such takes on new and different forms.
- The mobile phone is increasingly becoming the gateway for consumers to view sports and for fans to interact with sports organizations and vice versa.
- TikTok has an incredible pull in contemporary society and allows global sports video streaming.
- Metaverse environments will be the ‘playground’ for Gen … and …
Case studies
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Eco-athletes; 6 case studies
Read more: Eco-athletes; 6 case studies -
The importance of social media within five National Gymnastics Federations
Read more: The importance of social media within five National Gymnastics Federations -
Screentime and most used apps 1st years Sport Studies Students
Read more: Screentime and most used apps 1st years Sport Studies Students