CASE

STUDY

Reimagining Fan Engagement and Experiences 

Case study

Screentime and most used apps 1st years Sport Studies Students

Methodology

Primairy quantitative research

bubble

Methodology

Primairy quantitative research

bubble

Key Insights

  1. Average screentime of 47:34 hours a week, participating students overall agreed on (un)consciously being addicted
  2. Friday (25%), Sunday (21%) and Thursday (19%) were generally screentime peak days
  3. TikTok (24%), SnapChat (21%) and Instagram (20%) were most often mentioned in top 5 favourite apps

Key Insights

  • Average screentime of 47:34 hours a week, participating students overall agreed on (un)consciously being addicted
  • Friday (25%), Sunday (21%) and Thursday (19%) were generally screentime peak days
  • TikTok (24%), SnapChat (21%) and Instagram (20%) were most often mentioned in top 5 favourite apps
  • Field studies

    Final Results

    10 AUAS Sport Studies students in Gen Z do not form a representative sample, nevertheless their screen times are high. 28% of the hours in a week the screen on their phones was active in the period of this research. 

    Further digitalization of Generation Alpha is expected. 

    Scroll to Top